STOP WASTING MONEY ON
If You Want NEW CUSTOMERS and are considering or currently using ANY of the following:
YOU MUST READ THIS PAGE!
In the past. businesses have always spent tons of money on advertising, promotions, contests, coupons, and events in order to generate new customers. Some of these have worked well and some have not. But now things have changed forever and no longer can businesses just spend money and expect things to work. In order to be profitable, all businesses must measure REAL results from their expenditures and keep their costs of obtaining new customers as low as possible. In other words, they now have to be SMART about promoting their business in order to be profitable.
HERE IS A FUNDAMENTAL BUSINESS TRUTH…
YOUR LEAST EXPENSIVE CUSTOMER IS THE CUSTOMER YOU ALREADY KNOW
Before we discuss that, let me tell you a short story about something I attended a couple of years back.
That means YOU MUST KNOW WHO YOUR CUSTOMERS ARE!
You need their names and email addresses at a minimum. You must build a customer list and use it by sending them invitations and offers to get them to come back often. If they don’t hear from you regularly, they forget you!
SO, HOW DO YOU BUILD A LIST?
Well, placing ads in newspapers or holding events won’t build you a list unless you have a way to gather contact information from people. Putting a coupon in the newspaper won’t get you names unless you ask for it when they come to your venue. Actually, regardless of how you get them there, you still must ask for their contact information in person.
This is where most businesses fail. Asking for their contact information requires that all of your staff be trained in how to ask and then you have to manually transfer written information into a database of some sort. Good luck on being able to read what people have scribbled down! So you think this is all too complicated? Relying on staff or customers to write legibly and then put stuff into a database and hope it is correct?
So… What is the SECRET?
ALWAYS HAVE CUSTOMERS AND PROSPECTS GIVE THEIR CORRECT CONTACT INFORMATION BEFORE GIVING THEM SOMETHING OF VALUE!
I know this sounds trivial but the only way to guarantee that people give you their correct information is to mail or deliver the item or information to the address they give you. If they don’t give you a correct address, they don’t get the information. As you can imagine, this immediately becomes cost prohibitive to deliver and manage if you use the US MAIL or delivery services.
Then came the Internet…
With the overwhelming percentage of people using email and the Internet (especially with people who can afford your products and services), Really Smart businesses have moved to online delivery and have reduced their costs to almost nothing.
The most effective way is delivering the requested information to their email address. You can send attachments or links in the emails for delivery and it also allows accurate tracking of who and what works. It also guarantees that you get accurate contact information. If they don’t give a correct email address, they don’t receive the information.
IT’S NOT WHERE YOU ADVERTISE, IT’S WHAT YOU SAY IN YOUR AD AND ASK PEOPLE TO DO BEFORE GIVING THEM A DEAL!
Advertising can still work, but you need to direct people to a place to capture their contact information and then send them the information. The typical ways are Internet Web pages, 800 Numbers and Call Centers. If you want to do this without the overhead of hiring and managing people, the Internet is really the only way to reach most people.
THAT’S WHERE WE COME IN…
E-Marketing and Social Media Campaigns That Produce Results!
VegasBestBuy.com has developed a VERY INEXPENSIVE hosted solution where you don’t need to change your website and can still collect leads and new customers from your existing advertising. We create a marketing-sales page (like this one) and a way to build a database for you allowing you to get listed in search engines and you get a small line of code to use in your print, radio, TV and Radio ads, your emails and your website.
Our unique web-hosted systems
Please provide the information below and we’ll send you a certificate for half off your first campaign and more details on how to Improve your bottom line.